I am unsure of all the details, but a young girl named Lucy Smith is apparently the one behind this town. You should not approach her. She has a magic that can bend the course of reality here.

As for a Lord or Kings, you will find titles are of no use here. We are all prisoners, no matter what rank or position we held in our own worlds.

[Oh right, he didn't even explain you've been pulled from your own universe. Woops.]